Mobile friendly websites
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As Internet traffic increasingly comes from mobile devices, Google is shifting its focus to mobile-friendly website optimization.

While this has been in the works for years, the search giant has made an official announcement about it, as it takes the global increase in mobile internet use very seriously. 

A mobile-friendly website is essentially a normal website that shrinks to a small device to display it on a mobile device. It refers to a web page layout and page content that adapts to the reduced display width, such as a phone.

Mobile optimised websites are designed for smaller screens with mobile, friendly access to websites. They are built according to the “mobile first” principle, which reformats them for mobile users.

For website operators, this means that if you want to be involved in the search for mobile devices, you need to update your website to make it mobile-friendly. In short, Google’s “mobile-friendly” mandate means that you have no chance to make changes if a website is not mobile-friendly, which means that it is built for all display devices.

To have a chance of being included in Google’s mobile phone index, a more mobile website needs at least two things: a website layout and a user interface.

With more than half of the world’s web traffic coming from mobile devices, your website must be mobile friendly, as most customers will visit the website with their mobile phones and tablets.

A mobile-friendly website will also help protect your business from consumers from other mobile applications, as they expect the same level of security, privacy and user experience as a traditional website. With a mobile friendly website, anyone trying to visit your website on a mobile device will have a good experience and encourage them to consider you a credible resource for information, products and services.

If you do not have a mobile version of your website and your desktop version is not mobile friendly, your content will not be indexed and you run the risk of not being  ranked by Google or any other search engine following the same rules.

You can make your website mobile friendly by limiting the amount of information mobile visitors can access, but you still get the same content as other visitors

Use the Google Mobile Friendly Test to see if your website is optimised for mobile browsing.

If you have a website and want to check or verify whether it is mobile friendly, you can use Google’s mobile test. You can also use Google Mobile  Friendly Tests on your own website or on the mobile version of your website.

Making your website mobile automatically opens your customer base to anyone who does a mobile search. Being mobile being friendly is one of the most important things a company should consider when it comes to a website build, bringing more potential visitors to your website.

Google also notes that websites do not support responsive web design with separate mobile URLs and gives tips on how to make websites with initial mobile indexing work.

In summary mobile friendly websites are typically a pared-down desktop version of your website and do not have any of the “mobile” design elements, but they will work for mobile compatibility with users. 

If your site does not have a mobile version, it will not be indexed, but Google will continue to search your desktop page occasionally. If you have an index with a “mobile” version of your website (e.g. “mobile friendly”), your index is called “Mobile – first” and includes desktop pages in the index, even if it is not a mobile – only index.

All websites I build are mobile friendly by default, if you need any help or support in converting your own website, speak to me today !

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